Taught by the architects

The people who built the systems we teach.

Not a generic team page. These are practitioners: a founder with two decades in the European planting-material trade, and a third-generation grower who breeds his own varieties.

Anna Kruzo, Founder & Lead Expert
Founder & Lead Expert · 20+ years

Anna Kruzo

Owner of a Dutch agricultural consulting company with 20+ years in horticulture and the export of planting material. She built Agro Academy to combine professional Dutch expertise with practical technology proven on real farms across Europe.

Now we are ready to share our expertise with you.

What they built, not just taughtAn agricultural consultancy, two decades in the European planting-material trade, and projects with top consultants and experts across Europe.
Ard van Klaveren, Lead Expert · Hydrangeas
Lead Expert · Hydrangeas · 25+ years

Ard van Klaveren

25+ years in commercial hydrangea cultivation. His third-generation family business has focused exclusively on hydrangeas since the 1990s and breeds its own cultivars, so he understands the plant at a genetic level. He created the varieties.

We do not sell variety hype. We sell what we proved in the greenhouse.

What they built, not just taughtA profitable cut-flower business, proprietary hydrangea cultivars, and the deep practice behind the flagship course.
Where the knowledge comes from

An ecosystem of Dutch practitioners.

4MT
Technology partner

4MT

Creators of the IRISS hydrangea sorting system. Computer-vision grading for precision and uniform premium quality.

Van Klaveren Plant BV
Since the 1990s

Van Klaveren Plant BV

Specialist hydrangea breeder and grower. Develops its own cultivars. The foundation of the flagship course.

Henselmans Strawberry Plants
60+ years

Henselmans Strawberry Plants

Six decades supplying premium strawberry planting material into Europe’s primary growing supply chains.

Authority you can verify

The proof, in numbers.

15+

Years in agribusiness

40+

Projects across Europe

1000+

Specialists trained

4

Working languages

Learn directly from them

Reserve a seat in the next cohort.

Where modern growers, successors and agri-entrepreneurs learn how profitable agriculture is actually built.

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Live cohort & 2026 Berry Innovation Tour: limited seats
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